What's the goal to reach during a Reign?

The central goal of a Reign is to advance through the campaign and reach Stronghold Tier 10 before the end to unlock the season rewards.

Alongside that, each campaign chapter gives you three kinds of objective:

• Faction objectives (conquer castles, capitals, King's Landing, deal siege damage)
• Personal objectives (your own progression)
• Alliance objectives (group effort)

Seats of Power pay points by level: Lv.1 +100, Lv.2 +125, Lv.3 +250, capitals (Lv.4) +1,250, and King's Landing +20,000 (the jackpot).

Keep in mind that everything you build this Reign will reset: aim at the permanent rewards first.